9 - 1ST MSC SUSTAINABILITY AND COMMUNICATIONS SEMINAR

• Intro by chair of the day and session moderator: Peter Hajipieris, Director,
BirdsEye Iglo , UK
• Global status of fisheries, a scientific perspective: Poul Degnbol, Scientific
Advisor, European Commission, Previous chair of ACFM for ICES , Denmark.
• Management perspective sustainability: Kevin Stringer, Director General,
Department of Fisheries and Oceans , Canada
• Harvest sector perspective on sustainability: Tore Roaldsnes, Chairman
Norwegian Fishing Vessel Owners Association , Norway
• A conservation perspective on sustainability: Alfred Schumm, Director Smart
Fishing initiative, WWF international , Germany

• Intro by session moderator: Terje Martinussen, CEO Norwegian Seafood Council,
Norway.
• Retail and Consumer experience: Kerstin Jürges, Head of Division for Sustainable
purchasing, Edeka Supermarkets , Germany.
• Processor perspective and experience: Mike Mitchell, CSR Director, Findus Group , UK.
• Aquaculture producer experience: Dr. Petter Arnesen, Technical Director, Marine
Harvest , Norway.
• Harvest Sector Experience: Svavar Gudmundsson, CEO, Saemark & Partners,
Iceland.