9 - 1ST MSC SUSTAINABILITY AND COMMUNICATIONS SEMINAR

• Intro by session moderator: Aldin Hilbrands, Senior Manager Product Integrity &
Corporate Responsibility, Royal Ahold , Netherlands.
• Communication and reputation – a strategic resource: SINTEF MBR, Leiv Gronnevet ,
Norway
• Sustainability Communication Challenges: Hans Geelmuyden, Geelmuyden &
Kiise , Norway
• Verification of sustainability - Experiences from the seafood supply chain & sustainability
in practice. Thomas Vogth-Eriksen, CEO, DNV Business Assurance , Norway

• Fisheries Sustainability towards 2017, views from the MSC: Rupert Howes, CEO
Marine Stewardship Council (MSC) , UK
• Sustainability for the aquaculture industry: Chris Ninnes, CEO Aquaculture
Stewardship Council (ASC) , UK
• A finance perspective on sustainability: Gorjan Nicolic, Senior Associate
Rabobank International , Netherlands
• PANEL Discussion and Q&A – Moderated by Chair and Drew Cherry Intrafish
• Wrap up and conclusions by Chair - Peter Hajipieris